SF Growth maps to real workflows — from a founder running pre-launch with no team, to a growth lead managing multiple channels and a maturing pipeline. Pick your scenario.
[ PERSONA 01 — SOLO FOUNDER ]
Building in public, launching alone
You're pre-revenue. Every decision is yours. You need a growth engine that moves without a team behind it.
WHAT SF GROWTH DOES HERE
Strategy to launch in one connected view
Mission pulled from CoreYour mission statement, market, and vertical sync live from SF Core — no copy-pasting, no drift.
ICP auto-draftedGrowth Agent writes your Ideal Customer Profile from your product context. You refine; the agents inherit it.
Countdown + pre-launch checklistSet your launch date. Get a 15–20 item checklist and a timed launch-day playbook generated from your product.
Waitlist in CRMEvery signup lives in your CRM before day one. No spreadsheet. No integration to wire up.
Website channel agentYour marketing site generated from your Strategy — brand voice, ICP, positioning all applied. Instant subdomain, DNS connect when ready.
MISSION-AGENTMission statement synced from SF Corejust now
ICP-AGENTIdeal Customer Profile confidence score updated to 94%2 min ago
LAUNCH-AGENTPre-launch checklist generated — 18 items queued4 min ago
CHANNEL-AGENTWebsite channel refreshed from Strategy changes6 min ago
CRM-AGENTWaitlist import complete — 47 pre-seed leads ingested9 min ago
BRAND-AGENTBrand asset pack generated — favicon, OG cards, iOS icons11 min ago
MISSION-AGENTMission statement synced from SF Corejust now
ICP-AGENTIdeal Customer Profile confidence score updated to 94%2 min ago
LAUNCH-AGENTPre-launch checklist generated — 18 items queued4 min ago
CHANNEL-AGENTWebsite channel refreshed from Strategy changes6 min ago
CRM-AGENTWaitlist import complete — 47 pre-seed leads ingested9 min ago
BRAND-AGENTBrand asset pack generated — favicon, OG cards, iOS icons11 min ago
MISSION-AGENTMission statement synced from SF Corejust now
ICP-AGENTIdeal Customer Profile confidence score updated to 94%2 min ago
LAUNCH-AGENTPre-launch checklist generated — 18 items queued4 min ago
CHANNEL-AGENTWebsite channel refreshed from Strategy changes6 min ago
CRM-AGENTWaitlist import complete — 47 pre-seed leads ingested9 min ago
BRAND-AGENTBrand asset pack generated — favicon, OG cards, iOS icons11 min ago
MISSION-AGENTMission statement synced from SF Corejust now
ICP-AGENTIdeal Customer Profile confidence score updated to 94%2 min ago
LAUNCH-AGENTPre-launch checklist generated — 18 items queued4 min ago
CHANNEL-AGENTWebsite channel refreshed from Strategy changes6 min ago
CRM-AGENTWaitlist import complete — 47 pre-seed leads ingested9 min ago
BRAND-AGENTBrand asset pack generated — favicon, OG cards, iOS icons11 min ago
[ PERSONA 02 — GROWTH LEAD ]
Post-launch. More channels. More noise.
You have paying customers and a pipeline. You need visibility across channels, competitors, and CAC — without pulling reports from five tools.
WHAT SF GROWTH DOES HERE
The full-stack view your Friday review actually needs
Competitor monitoringRanked competitor cards with monitoring toggles across releases, website, ads, content, and company signals — auto-discovered or manually added.
CAC & ROI attributionTop metrics: ROI, Customer Acquisition Cost, payback period, referral fees paid. Basic attribution across your active channels.
Deals pipeline in CRMTrial → Engaged → Proposal Sent → Closed Won. Bookings value, MRR booked, win rate, and sales cycle length — all in one place.
AEO + SEO channelsAnswer Engine Optimisation and SEO sit as channel tabs — configured per page, inheriting your brand voice and positioning guardrails.
Scale tab post-launchOnce your launch date passes, the agent auto-switches to Scale view — MRR, velocity score, conversion funnel, and AI-suggested forward milestones.
[ PERSONA 04 — SALES & PIPELINE LEAD ]
Leads → pipeline → closed. In one product.
Your pre-sales contacts start in SF Growth. When a lead self-signs up, they auto-promote in SF Success. The full journey — from first contact to MRR — stays connected.
STEP 01 — DISCOVER
Leads surfaced from ICP signals
Apify scrapers run against your ICP. Leads land in Pre-Seed with a source field, a profile summary, and a multi-source merge when the same person appears twice.
STEP 02 — ENGAGE
Per-lead outreach, not templates
The prospecting agent reads each lead's profile — where they were found, what they said, what they're working on — and writes a single outreach message in your brand voice.
STEP 03 — TRACK
Trial to closed in the deals pipeline
Engaged leads move into the deals pipeline: Trial → Engaged → Proposal Sent → Closed Won. Bookings value and win rate update as stages change.
STEP 04 — ATTRIBUTE
CAC and ROI tied to real activity
Every deal traces back to a source. CAC, payback period, ROI, and referral fees update as deals close — so you know which channels are actually earning their spend.
console
0.0sscraper:apify — ICP match scan running
0.3s12 new leads found · 2 deduped
0.6sPre-Seed leads updated
0.0sprospecting-agent — reading lead profile
0.4sbrand-voice applied · don't-say list checked
0.7semail draft ready for approval
0.0scrm:deals — stage updated to Proposal Sent
0.5sweighted pipeline recalculated
0.8sMRR booked updated · win rate 34%
0.0scac-agent — deal attribution running
0.4sCAC calculated · payback 4.2 months
0.7sROI positive — channel spend justified
[ PERSONA 05 — PRODUCT FOUNDER, MULTI-PRODUCT ]
Multiple products. One intelligence layer.
SF Growth is scoped per product via the project picker. Switch between products without losing context. Each product has its own strategy, channels, CRM, and moat score.
The moat compounds per product
The Compounding Moat Score is non-exportable and product-specific. It measures Domain Depth, Workflow Lock-in, and Data Flywheel gains — the longer you run, the harder you are to displace.
Domain DepthVertical knowledge, regulatory rules, and industry jargon captured — decaying stale entries automatically on a 180-day window.
Workflow Lock-inSwitching Friction score from 0–100. Measures live integrations, AI agent usage, and embedded workflow depth.
Data FlywheelBehavioural signals, patterns detected, and improvements shipped this month — compounding intelligence that resets to zero on exit.
MOAT / CMS TRAJECTORY
+12% this month
60
Features shipped. Moat grows with every capability.
JanAprJulOct
[ WORKFLOW / HOW THE JOBS CONNECT ]
Every section feeds the next
SF Growth is not a set of disconnected tools. Strategy flows into Channels. Channels feed CRM. CRM informs CAC. CAC shapes the Moat score. The whole stack compounds.
Strategy → Channels
Mission, ICP, brand voice, and positioning all cascade automatically. Change your strategy; your website, AEO, and prospecting agent update in agentic mode.
Channels → CRM
Waitlist signups, prospecting responses, and inbound leads all land in CRM. Pre-Seed to BAU to Deals — the contact record follows the full arc.
CRM → CAC & Moat
Closed deals feed attribution. CAC, ROI, and payback update. Domain depth and workflow lock-in compound the moat score for that product.
Questions about what SF Growth covers
Specific questions? Email us at sf-core-org-support-sf-growth@saas-factory.ai
SF Growth is an AI-assisted growth operating system built for early-stage SaaS products. It houses a set of specialist sub-agents that handle strategy, channel execution, competitor monitoring, CRM, launch sequencing, and compounding moat scoring — all under one roof, scoped to your specific product. Your team sets direction; the agents do the production work. Think of it as a growth function that scales with you, not a replacement for one.
SF Growth connects to SaaS Factory Core, where your product's mission, market, vertical, and positioning already live. On first load, the Growth Agent pulls that context automatically — populating your Mission Statement, Ideal Customer Profile, and Market Strategy without manual entry. The Confidence Score on your ICP rises over time as the agent learns from real conversion data, so the system gets sharper the longer you use it.
At this tier, the supported channels are Website and Prospecting (email outreach). Your website is generated directly from your Strategy — mission, ICP, brand voice, don't-say lists, and brand assets all flow in as guardrails. Prospecting writes per-lead outreach in your brand voice; it does not use templates. Every channel runs in one of two modes: Draft → Approve → Publish → Measure, where you review before anything goes live, or fully agentic, where the agent publishes and iterates on its own. You choose the mode per channel.
The Compounding Moat Score (CMS) is a single composite number that measures how hard your product is becoming to leave. It draws from three pillars: Domain Depth (vertical knowledge your agents have captured), Workflow Lock-in (how embedded SF is in your operating rhythm), and Data Flywheel (improvements shipped from behavioural signals). The headline shows your monthly percentage change; a trailing three-month average tells you whether you're accelerating or eroding. The score is read-only and resets to zero if you leave SF — that is intentional. It compounds because you stay.
Both. The Launch section runs a pre-launch checklist, a countdown, and a timed launch-day playbook covering waitlist emails, social posts, ads, and outbound. Once your launch date passes, the sub-agent automatically transitions to the Scale view, which surfaces live MRR, paying customers, weekly signups, a Velocity Score, conversion rates from signup to trial to paid, and forward milestones suggested by the Growth Agent and refreshed weekly. You can manually toggle between Launch and Scale views at any point to preview either.
For pre-sales and early pipeline, no. The CRM covers five areas: Overview, Pre-Seed Leads, BAU Leads, Deals Pipeline (Trial through to Closed Won), and Sources. When a lead self-signs up and creates a login in SaaS Factory, their Growth record updates automatically — the contact record follows them from first touch through to paid usage. Billing, pricing, dunning, and MRR booking are handled in SF Revenue, not here, so there is no overlap. If your question is about a capability not listed, details are available on request.
[ JOIN THE WAITLIST ]
Your growth stack should know your product as well as you do
SF Growth reads from SF Core, writes to your channels, and learns from every signal. Get early access.
[ PERSONA 03 — MARKETING MANAGER ]
Brand consistency across every channel, without the brief-writing
You're the keeper of the brand. You need sub-agents that actually speak in your voice — not something that sounds like everyone else's product.
Brand voice as a guardrail
Define your tone, register, and style once in Positioning. Every channel sub-agent — website, prospecting, AEO — inherits it automatically.
Don't-say and don't-talk-about lists
Phrases to avoid. Topics to stay clear of. Both lists cascade to all agents so nothing embarrassing ships under your brand.
Brand asset generation
Upload your logo and brand colours. The brand agent produces your full asset pack: favicon, app icons, social images, OG cards, email headers.
Two modes. Your call every time.
Every channel sub-agent runs in one of two modes: Draft → Approve → Publish → Measure when you want editorial control, or Fully agentic when the campaign needs to move while you're doing other things. Switch per channel, per moment.
Font selector from the common web-enabled set — no rogue choices
Brand guidelines PDF upload for deeper agent context
All channel agents read from the same Strategy source — no drift between site copy and outreach
