Your SaaS growth engine — from first lead to compounding moat
SF Growth gives SaaS teams a single command centre for marketing sites, competitor tracking, deal pipelines, CAC attribution, and a proprietary score that measures how hard you are to displace — and grows every week you stay.
9 shipped capabilities. Zero fluff.
Marketing Site Builder
A full website channel agent generated from your strategy — mission, ICP, positioning, brand voice. Hosted instantly on a SaaS Factory subdomain or connect your own domain via DNS. Pages auto-refresh when your strategy evolves.
Launch Command Centre
A pre-launch ladder with an auto-generated 15–20 item checklist, a self-set countdown, a timed launch-day playbook (email, social, ads, outbound, influencer), and a built-in waitlist that retires automatically on launch day.
CRM & Deals Pipeline
Five-tab CRM covering Pre-Seed Leads, BAU Leads, Deals Pipeline, and Sources. Stages run Trial → Engaged → Proposal Sent → Closed Won. Tracks bookings value, MRR/ARR booked, win rate, and sales cycle length. One contact record from first touch to total spend.
CAC & ROI Attribution
Track the metrics that matter at Tier 1: ROI, Customer Acquisition Cost, payback period in months, and referral fees paid. Know exactly which spend is earning its keep.
Compounding Moat Score
A composite score built from Domain Depth, Workflow Lock-in, and Data Flywheel. See your monthly % change and trailing 3-month rolling average. The score is read-only and non-exportable — it belongs to your time inside SF Growth.
Channel Agent Shell
Every channel sub-agent inherits your brand voice, Don't-Say list, and Don't-Talk-About guardrails from Strategy. Run in Draft → Approve → Publish → Measure mode, or flip to fully agentic. Your brand, protected at every touchpoint.
Competitor & Benchmark Tracking
Dedicated competitor tracking and fleet benchmarks dashboards give you a live read on how your product stands relative to the market — so positioning decisions are grounded in fact, not instinct.
Home Dashboard
A live activity ticker shows real-time agent activity the moment you log in. Strategic Position card, a Compounding banner, and six section cards give you the headline number for every growth function at a glance.
SEO & Marketing Analytics
Dedicated SEO and marketing dashboards sit alongside your channels overview, giving your team a single place to monitor organic visibility and campaign performance without switching tools.
The Suite
One suite. Every part of your business.
Each product below is live and shipping on the platform.
Developer Tools / AI Infrastructure
[Security] SEC-27: Dependabot or Equivalent — No automated dependency update configuration
Control: SEC-27 Instances: 1 Category: dependency_security No .github/dependabot.yml or renovate.json configuration exists. Security patches in dependencies will not be automatically proposed as PRs.
[Template] TPL-E04: Structured Data — no JSON-LD Organization or WebSite schema
Control: TPL-E04 Instances: 2 Category: tpl_seo No <script type="application/ld+json"> anywhere in src/app. Google's rich-result eligibility relies on these markers. File: N/A Recommendation: Add Or
[Mission Gap] AI-Powered Deal Pipeline & Lead Scoring
Category: core_functionality Severity: critical The mission explicitly promises 'deal pipeline management' and 'AI-powered lead scoring' under Sales & Revenue. No deal pipeline schema, UI, or agent e
[ERR] ERR-06: API Route Try/Catch — 4 route handlers missing error wrapping
Control: ERR-06 Instances: 4 Category: err_api Several API route handlers execute database queries and other async operations without a top-level try/catch block. Unhandled promise rejections in Next
[Performance] PERF-23: Preloading Critical Resources — No preconnect hints for external origins
Control: PERF-23 Instances: 1 Category: perf_resource_loading The root layout contains no preconnect or dns-prefetch hints. While most API calls are server-side and don't benefit from browser-level p
[Security] SEC-02: XSS Prevention — dangerouslySetInnerHTML with server-fetched unsanitized HTML
Control: SEC-02 Instances: 1 Category: owasp src/app/page.tsx renders HTML fetched from shell.growth.marketing.renderHTML() directly via dangerouslySetInnerHTML without DOMPurify or equivalent saniti
From onboarding to compounding — here's what actually happens
Set your strategy once
During onboarding you define your mission, ICP, positioning, brand voice, and guardrails. Every agent — your website, your channel copy, your CRM context — inherits this foundation automatically.
Build your pipeline before you launch
Use the Launch dashboard to work through your auto-generated pre-launch checklist, set your countdown, and activate your waitlist. When launch day arrives, the timed playbook fires — email, social, ads, outbound — in sequence.
Track every lead from first touch to closed deal
Contacts enter the CRM as pre-seed or BAU leads. When someone self-signs up, SF Growth auto-links their record and promotes them through the pipeline. Your deals dashboard shows weighted bookings value, win rate, and sales cycle length in real time.
Watch your moat score compound
As you capture vertical knowledge, build integrations, and ship improvements, your Compounding Moat Score rises. Domain Depth, Workflow Lock-in, and Data Flywheel combine into one number that tells you — and proves to investors — how defensible you're becoming.
Architecture you can rely on
SF Growth is built on the same production-grade stack as the rest of the SaaS Factory suite.
Cross-suite data integrity
Contacts auto-link by email across SF Growth and SF Success. One record ties from first lead through login to paid usage — no duplicate contacts, no broken attribution.
Durable workflow execution
Agent tasks run on Temporal — a fault-tolerant workflow engine that survives failures and retries without losing state. Your launch playbook runs on schedule even if the server restarts.
Auth & access control
Secure authentication via NextAuth with invite-token onboarding and team-level access controls. Your pipeline data and moat score stay inside your account.
No third-party site builder
Your marketing site runs on SaaS Factory's own stack — the same codebase as your product app. No Webflow, no Framer, no lock-in to an external platform.