Your growth stack — built around what your product actually does
SF Growth reads live from SF Core and coordinates your marketing site, competitor monitoring, CRM, launch sequence, and compounding moat score — so every channel agent works from the same ground truth.
[ SIX MODULES — ONE GROWTH MOTION ]
Auto-generated pre-launch checklist, countdown anchored to your date, and a timed launch-day playbook. Transitions to Scale the moment your launch date passes.
Website, AEO, SEO, and prospecting sub-agents — each reading your brand voice, don't-say list, and ICP. Choose Draft-to-Approve or fully agentic mode per channel.
Mission statement pulled live from SF Core. ICP, positioning, brand voice, competitor tracking, and pre-launch validation — all in one tab-set that cascades to every agent.
Pre-Seed and BAU lead lists, a Deals Pipeline with trial-to-closed stages, and a Waitlist tab — all cross-linked so one contact record follows a lead from first touch to paid.
Customer acquisition cost, payback period, ROI, and referral fees — basic attribution that tells you which channels are working before you overspend on the ones that aren't.
A single Compounding Moat Score built from Domain Depth, Workflow Lock-in, and Data Flywheel. Resets to zero if you leave — that's the point.
[ HOW IT WORKS ]
SF Growth reads your mission statement, market, vertical, and product context directly from SF Core via the suite API. No copy-pasting. The moment your Core data changes, Growth knows.
From mission and ICP, the Growth Agent pre-drafts your brand voice, how-you-win narrative, distribution thesis, and positioning guardrails. Every channel agent inherits these — no duplicated setup.
Website, AEO, and SEO agents generate pages from your strategy. The prospecting agent writes per-lead outreach from each lead's profile — not from templates. You choose Draft-to-Approve or fully agentic mode.
Domain Depth, Workflow Lock-in, and Data Flywheel scores update continuously. The Compounding Moat Score shows you the return on staying — and the cost of leaving.
[ STRATEGY — TAB 01 / MISSION ]
The Mission tab pulls your statement live from SF Core — read-only, always current. Below it, the Market Strategy card gives your Growth Agent five plain-text sections: how you win, your distribution thesis, pricing position, launch anchor, and primary moat. Edit any section and the downstream agents re-draft automatically.
Mission pulled from SF Core — no manual sync needed
Market, Vertical, and Last Synced shown as read-only metadata
Five market strategy sections pre-drafted by the Growth Agent
Changes cascade to Website, AEO, Content, and Social sub-agents
[ STRATEGY — TAB 06 / BRAND ASSETS ]
Upload your primary logo and brand colours — or let the agent extract colours from the logo itself. It generates favicons, app icons for iOS and Android, social profile images at every platform size, email headers, OG cards, splash screens, and empty-state graphics. Font selection from the common web-enabled set. No third-party design tools.
Favicon, app icons, OG cards, social covers — all sizes
Brand colours extracted from logo automatically
Font selector from the web-enabled set
Brand guidelines PDF upload supported
[ CHANNELS — AGENT SHELL ]
Every channel sub-agent — Website, AEO, SEO, prospecting — runs on the same two-mode toggle: Draft → Approve → Publish → Measure, or fully agentic. You choose per channel. Brand voice, don't-say, and don't-talk-about lists from Strategy apply automatically to all of them.
Pages generated from mission, ICP, brand voice, and don't-say list. Three actions per page: prompt change, direct edit, or create new. Runs on your own domain or SaaS Factory subdomain instantly.
SEO tab for search optimisation, plus a dedicated Answer Engine Optimisation tab that sets content for each page — covering the AI search landscape that traditional SEO misses.
Reads each lead's profile — where they were found, what they've seen. Writes per-lead outreach in your brand voice, not from templates. One message per lead in Tier 1.
[ COMPETITORS — ALWAYS-ON MONITORING ]
Add competitors by URL or let the Growth Agent find them automatically in your ICP space. Each competitor card tracks Releases, Website changes, Ads, Content, and Company news. Toggle monitoring per competitor — the top-ranked slot is free; additional competitors use tokens.
Find Competitors — agent searches the web in your ICP space and shortlists
Add by URL — agent scans the site and populates all card fields
Dedupe logic blocks adding the same domain twice
Per-competitor monitoring toggle to control token spend
Ranked cards — Releases / Website / Ads / Content / Company
[ MOAT — COMPOUNDING INTELLIGENCE ]
The Compounding Moat Score is a single composite number built from three pillars — and it resets to zero if you leave. That's the point: the longer you use SF Growth, the harder it becomes to replicate what it knows about your market.
Vertical knowledge captured as VECs — vertical, regulatory, and jargon signals. A 180-day decay window means stale knowledge drops out automatically, keeping the score honest.
Switching Friction score from 0 to 100. Driven by live integrations, AI worker use, and embedded workflows. Highest weighted pillar at 40% of the composite score.
Behavioural signals captured, patterns detected, improvements shipped. The more the agents learn from your actual customer conversions, the faster this pillar climbs.
CMS formula: (Domain Depth × 0.35) + (Workflow Lock-in × 0.40) + (Data Flywheel × 0.25). Status bands: Compounding / Growing / Flat / Eroding.
[ CRM — LEADS TO REVENUE ]
Pre-Seed leads come from the Apify scraper (white-labelled, no customer account needed) or ICP matching. BAU leads are actively engaged contacts. When a lead signs up and creates a login, the record promotes automatically in SF Success — Growth updates to 'Created Login' status and the deal opens. Auto-linked by email.
Pre-Seed and BAU lead lists with profile and source fields
Deals Pipeline: Trial → Engaged → Proposal Sent → Closed Won
Waitlist tab sits between Overview and Pre-Seed
Bookings value, MRR/ARR booked, win rate, sales cycle length
Cross-linked to SF Success — one contact, full lifecycle
[ QUESTIONS ]
Join the waitlist for SF Growth. Questions first? Email us at sf-core-org-support-sf-growth@saas-factory.ai
