What does SF Growth actually do — is it an agency, a tool, or something else?

SF Growth is an AI-assisted growth operating system built for early-stage SaaS products. It houses a set of specialist sub-agents that handle strategy, channel execution, competitor monitoring, CRM, launch sequencing, and compounding moat scoring — all under one roof, scoped to your specific product. Your team sets direction; the agents do the production work. Think of it as a growth function that scales with you, not a replacement for one.

How does it know anything about my product without me spending hours on setup?

SF Growth connects to SaaS Factory Core, where your product's mission, market, vertical, and positioning already live. On first load, the Growth Agent pulls that context automatically — populating your Mission Statement, Ideal Customer Profile, and Market Strategy without manual entry. The Confidence Score on your ICP rises over time as the agent learns from real conversion data, so the system gets sharper the longer you use it.

What channels does it actually support, and how much control do I keep?

At this tier, the supported channels are Website and Prospecting (email outreach). Your website is generated directly from your Strategy — mission, ICP, brand voice, don't-say lists, and brand assets all flow in as guardrails. Prospecting writes per-lead outreach in your brand voice; it does not use templates. Every channel runs in one of two modes: Draft → Approve → Publish → Measure, where you review before anything goes live, or fully agentic, where the agent publishes and iterates on its own. You choose the mode per channel.

What is the Compounding Moat Score, and why does it matter?

The Compounding Moat Score (CMS) is a single composite number that measures how hard your product is becoming to leave. It draws from three pillars: Domain Depth (vertical knowledge your agents have captured), Workflow Lock-in (how embedded SF is in your operating rhythm), and Data Flywheel (improvements shipped from behavioural signals). The headline shows your monthly percentage change; a trailing three-month average tells you whether you're accelerating or eroding. The score is read-only and resets to zero if you leave SF — that is intentional. It compounds because you stay.

Does it handle post-launch growth, or is it only useful before launch?

Both. The Launch section runs a pre-launch checklist, a countdown, and a timed launch-day playbook covering waitlist emails, social posts, ads, and outbound. Once your launch date passes, the sub-agent automatically transitions to the Scale view, which surfaces live MRR, paying customers, weekly signups, a Velocity Score, conversion rates from signup to trial to paid, and forward milestones suggested by the Growth Agent and refreshed weekly. You can manually toggle between Launch and Scale views at any point to preview either.

How does the CRM fit in — do I need a separate sales tool on top of this?

For pre-sales and early pipeline, no. The CRM covers five areas: Overview, Pre-Seed Leads, BAU Leads, Deals Pipeline (Trial through to Closed Won), and Sources. When a lead self-signs up and creates a login in SaaS Factory, their Growth record updates automatically — the contact record follows them from first touch through to paid usage. Billing, pricing, dunning, and MRR booking are handled in SF Revenue, not here, so there is no overlap. If your question is about a capability not listed, details are available on request.

How SF Growth Works — Growth & Marketing Intelligence for SaaS

[ HOW IT WORKS / PRODUCT WALKTHROUGH ]

From product data to live growth intelligence — in four steps

SF Growth reads your product context from SF Core, drafts your strategy, activates channel agents, and builds a compounding intelligence score that gets harder to replicate the longer you run it.

STEP 01 — CONNECT

Your product context arrives already written

When you open SF Growth, the project picker connects to SF Core via the suite API. Your mission statement, market, vertical, and ICP land in the Strategy tab — pre-populated, not blank. The last-synced timestamp tells you exactly how fresh the data is.

Mission Statement Pulled live from SF Core — read-only, always current
Market & Vertical tags Auto-labelled with your product's segment context
Last Synced timestamp Visible on the Mission tab so you always know data age
Project picker Multi-product, org-filtered — only your projects appear

SF Growth dashboard home — project picker and section cards

STEP 01 — CONNECT
SF Core syncs your product context
The Growth Agent reads your mission, market and ICP from SF Core the moment you select a project. No copy-paste, no setup forms.
STEP 02 — STRATEGISE
Growth Agent drafts your full strategy
Mission, ICP, positioning, brand voice, don't-say and don't-talk-about lists — auto-drafted and ready to refine. Strategy changes cascade to every channel sub-agent automatically.
STEP 03 — ACTIVATE
Channel agents write and publish per your brand
Website, AEO, SEO and prospecting agents inherit your brand voice, don't-say list and ICP as targeting guardrails. Each agent runs in Draft → Approve → Publish or fully agentic mode.
STEP 04 — COMPOUND
Your moat score rises with every decision
Domain Depth, Workflow Lock-in and Data Flywheel feed the Compounding Moat Score. It grows the longer you run SF Growth — and resets to zero if you leave.

0.1s→ fetchProjectFromCore(orgId, projectId)

0.4smission: "Make tax digital for UK landlords"

0.6smarket: UK Residential Property · vertical: PropTech

0.2s→ growthAgent.draftStrategy(projectId)

0.5sICP confidence: 94% · 6 traits extracted

0.9sbrand voice + guardrails propagated to all channels

0.1s→ channelAgent.activate(channels: [web, aeo, seo, prospecting])

0.4sbrand voice applied · don't-say: 7 phrases blocked

0.8sprospecting: per-lead email written from profile, not template

0.2s→ moat.compute(domainDepth, workflowLockin, dataFlywheel)

0.5sCMS: +12% this month · trailing 3-month: +38%

0.9sstatus: COMPOUNDING · accelerating

[ STRATEGY / GROUND TRUTH ]

Strategy isn't a document. It's a live source of truth.

Six tabs — Mission, ICP, Positioning, Competitors, Validation, Brand Assets — all feeding downstream agents. Change your brand voice and every channel agent updates on the next run.

ICP auto-drafted, not guessed

Ideal Customer Profile lands with structured trait bullets and a confidence score. Rises as the Growth Agent learns from real conversions.

Brand guardrails cascade everywhere

Don't-say and don't-talk-about lists block phrases and topics across every channel agent — website, AEO, SEO, prospecting.

Competitors monitored, not just listed

Add a URL and the agent scans releases, website, ads, content and company signals. Toggle monitoring per competitor to control token spend.

[ CHANNELS / AGENT MODE ]

Two modes. You decide how much the agent does.

Every channel — Website, AEO, SEO, Prospecting — runs in one of two modes: Draft → Approve → Publish → Measure (you stay in the loop) or Fully agentic (the agent runs end-to-end, you review outcomes). Switch per channel, any time.

Website agent Built on SaaS Factory's own stack. Prompt a change, edit directly, or create a new page — each grounded in your strategy.
AEO agent Answer Engine Optimisation — structures your content so AI search surfaces your product for the right intent queries.
SEO agent Keyword signals, page scoring and recommendations; inherits brand voice so copy never contradicts your positioning.
Prospecting agent Per-lead email written from each lead's source profile — not a template. Reads where they found you, heard about you, saw your product.

SF Growth activity feed — live sub-agent events

GROWTH-AGENTICP confidence updated — 94% after 3 new conversion signalsjust now

WEBSITE-AGENTPricing page draft submitted for approval2 min ago

AEO-AGENTAnswer schema written for 'how do landlords file HMRC returns'4 min ago

COMPETITOR-SCANLandlord Vision — website update detected in Content signals7 min ago

SEO-AGENT11 keyword opportunities flagged on /features page12 min ago

MOAT-AGENTWorkflow Lock-in score advanced — 2 new embedded workflows logged18 min ago

PROSPECTING-AGENTPer-lead outreach written for 4 new Pre-Seed leads from ICP match22 min ago